Who we help: Funded startups
Prove the growth was worth funding.
Whether you have raised a round or you are spending your own revenue, the question is the same: which part of your marketing is producing growth you can repeat? We answer it before you scale the spend, not after.
Where are you now?
Series A
You've raised. Now the growth has to justify it.
The round is in, the runway has a date on it, and the board expects a growth story. Most Series A teams are still testing several channels at once, with a small team and early tracking.
The risk
Spend goes up across everything before anyone knows which channel actually works, and by the next board meeting the numbers are hard to explain.
What the audit gives you
A clear call on which channel to back first, tracking you can present to the board, and unit economics checked before the spend is scaled.
Series B
You have the team. Now join the marketing to the systems.
There is a marketing team now, usually in generalist roles, and a growing stack of tools added as the company scaled. Each tool reports its own version of the truth.
The risk
The team is stretched across too many jobs, the reports disagree, and decisions slow down because nobody trusts the data enough to act on it.
What the audit gives you
One view of performance from ad spend to revenue, a stack that fits together, and a clear list of where spend is leaking and what to fix first.
Self-funded with revenue
It's your money. Make every bit of spend prove itself.
You are trading, you have customers, and every marketing decision is paid for out of revenue. There is no investor cushion if a channel does not work.
The risk
Money goes into channels that feel busy but do not pay back, and the business grows more slowly than it should because the winners are not obvious.
What the audit gives you
Profitability by channel, the first pattern you can repeat on purpose, and a test plan sized to what you can comfortably spend.
Sound familiar?
Spend spread across too many channels
A little on everything, so nothing gets enough to prove itself, and nothing gets cut.
Numbers you can't explain
To the board, to investors or to yourself: what did last quarter's spend actually buy?
Marketing and systems not joined up
Ads, CRM, product and finance each tell a different story, and the team is too stretched to reconcile them.
What the Demand Audit looks at
The same eight questions, focused on what matters for you.
Every audit answers the same eight questions. For businesses like yours, these are the areas we spend most of our time on.
- Which channel to back first
- A measurement setup you can trust and present
- Unit economics before you scale spend
- How your tools fit together, and where spend is leaking
Pricing
No surprises
Demand Audit: one fixed price, agreed before we start and paid upfront.
Retainer, if you want one: a set number of hours each month, agreed in advance and billed monthly.
What's included
- Answers to all eight audit questions
- A prioritised plan for what to do next
- A test schedule: what to test, in what order, with what budget
- Senior-led from start to finish
Find out what is really driving your demand.
Book a 30-minute call and we will tell you honestly whether a Demand Audit is right for you.
Book a Demand Audit call