Who we help: Japanese brands going West
Your product is proven in Japan. Let's prove it in the West.
Success at home does not tell you whether there is demand abroad, how to position the product for western buyers, or which channel to start with. We test that before you commit to a costly launch, starting small and following the data.
Sound familiar?
Not knowing if demand exists abroad
Strong sales in Japan, but no evidence yet that western buyers will search for, understand or pay for the product.
Unsure of channel and pricing
Amazon, your own store, wholesale or distributors, and a price that still works once shipping, duties and fees land.
Fear of a costly failed launch
A full launch is expensive to get wrong. A small, measured test is not.
What the Demand Audit looks at
The same eight questions, focused on what matters for you.
Every audit answers the same eight questions. For businesses like yours, these are the areas we spend most of our time on.
- A demand check in the target market
- Western positioning for the product
- Channel choice: Amazon, direct-to-consumer, wholesale or distributors
- Landed-cost pricing
- The smallest test launch that proves it
Case study
Japanese products, western markets: Knives, ceramics, whisky glasses and apparel
£5k to £200k in revenue
A pure-play ecommerce business bringing Japanese products to buyers in the West, grown from £5k to £200k in a deliberately niche market.
Client name kept confidential at their request.
Pricing
No surprises
Demand Audit: one fixed price, agreed before we start and paid upfront.
Retainer, if you want one: a set number of hours each month, agreed in advance and billed monthly.
What's included
- Answers to all eight audit questions
- A prioritised plan for what to do next
- A test schedule: what to test, in what order, with what budget
- Senior-led from start to finish
Find out what is really driving your demand.
Book a 30-minute call and we will tell you honestly whether a Demand Audit is right for you.
Book a Demand Audit call