Who we help: B2B technology companies
Long sales cycles. Many touchpoints. Know which ones win the deal.
Technology buyers research for months, involve several people and rarely buy on the first visit. What works for ecommerce does not work here. We find the channels and touchpoints that actually create pipeline and closed deals, connect the systems that prove it, and keep the pipeline full.
Sound familiar?
Long, invisible sales cycles
Deals take months, so it is hard to see which early touchpoints mattered and which were wasted spend.
Leads that never become pipeline
Form fills and downloads pile up, but few turn into real sales conversations.
Marketing and sales see different numbers
The CRM, ad platforms and analytics each tell a different story about what is working.
What the Demand Audit looks at
The same eight questions, focused on what matters for you.
Every audit answers the same eight questions. For businesses like yours, these are the areas we spend most of our time on.
- Which channels create pipeline, not just leads
- Tracking from first touch to closed deal in the CRM
- Search: SEO and Google Ads for high-intent technical buyers
- Outreach to the right decision-makers
Case study
Managed IT service provider: B2B demand for a technical service
Ongoing lead generation, SEO and Google Ads for a provider of managed IT services. B2B technology buyers take months to decide and need many touchpoints, so the work is built around a long pipeline, not one-off campaigns.
Client name kept confidential at their request.
Pricing
No surprises
Demand Audit: one fixed price, agreed before we start and paid upfront.
Retainer, if you want one: a set number of hours each month, agreed in advance and billed monthly.
What's included
- Answers to all eight audit questions
- A prioritised plan for what to do next
- A test schedule: what to test, in what order, with what budget
- Senior-led from start to finish
Find out what is really driving your demand.
Book a 30-minute call and we will tell you honestly whether a Demand Audit is right for you.
Book a Demand Audit call