How we work
Test fast. Measure properly. Scale the winner.
We sit between marketing and technology. That means we can find what drives growth and also connect the systems that prove it, so every decision rests on numbers you can trust.
Step 1
Audit
We start with the Demand Audit: a fixed-price look at your offer, channels, tracking and economics. You get a prioritised plan and a test schedule, not a pile of recommendations.
Step 2
Test
Each test has a clear question, a budget and a deadline. We test the few things most likely to move the numbers, in the order the audit set.
Step 3
Measure
Tests are only useful if the data is right. We connect ads, analytics, store and CRM so results show up as revenue and customers, not guesses.
Step 4
Scale
When something works, we scale it and keep measuring. When something stops working, we see it early and move the budget.
Principles
Senior-led
Senior people on every engagement, from diagnosis to results.
Data over opinion
Decisions come from what the numbers show, not what anyone prefers.
Revenue, not vanity
We report revenue, customers and margin, not impressions or likes.
No tool-pushing
We recommend what fits your business, whatever the tool.
Working together after the audit
An optional retainer, available after the audit, so every hour starts from a plan.
Billed monthly
A simple retainer, invoiced at the start of each month.
A set number of hours
Agreed in advance each month and focused on the plan, so there are no surprises.
A minimum term
Long enough for tests to run and results to be measured properly.
Also from Exact Demand
Our own apps for agencies and their clients: ads, leads, content and landing pages.
Find out what is really driving your demand.
Book a 30-minute call and we will tell you honestly whether a Demand Audit is right for you.
Book a Demand Audit call