The Demand Audit
One fixed price. Eight questions.
A clear plan for what to do next.
Before anyone spends another pound scaling, the audit finds out what is really driving your demand, whether your data can be trusted, and whether growth will be profitable.
Book a Demand Audit callThe eight questions
- 01 What are you selling, and is the offer clear? We read your offer the way a new buyer would, and check it says who it is for and why it is worth paying for.
- 02 What is your current strategy, by channel and spend? Every channel you use, what it costs, and why it was chosen.
- 03 How is it working, and what is it actually producing? Results by channel, in revenue and customers, not clicks and impressions.
- 04 How do you track it, and is the data good enough to decide with? The path from first click to sale through your ad accounts, analytics and CRM, and where it breaks.
- 05 Have you found a pattern you can repeat? What your best months and best customers have in common.
- 06 Is the market big enough to sustain the business? Demand for what you sell, and how much of it is realistically yours.
- 07 Can it scale, and what breaks at 3x or 10x? Which channels, costs and systems stop working as volume grows.
- 08 Will it be profitable once everything is counted? Acquisition cost, lifetime value and margin after marketing, side by side.
For Japanese brands going West
The same audit adds a market-entry lens: demand in the target market, western positioning, channel choice (Amazon, direct-to-consumer, wholesale or distributors), landed-cost pricing and the smallest test launch that proves it.
What you receive
A prioritised plan and a test schedule
Not a pile of recommendations. A short list of what to do, in order, and the tests that will prove it.
Price and timing
One fixed price, paid upfront
Agreed before we start. We confirm the timeline on the call, based on how many channels and systems are involved.
What we need from you
Read access and a short call
Read access to your ad accounts, analytics and CRM, plus a short kick-off call. We handle the analysis.
After the audit
If you want help running the plan, an optional monthly retainer follows: a set number of hours each month, agreed in advance and billed monthly. If you would rather run it yourselves, the plan is yours to keep.
Questions
Do we need to change our tools?
No. We work with what you already have. If a tool is getting in the way we will say so and explain the simplest fix, but we have nothing to sell you.
Who does the work?
Senior people, from the first call to the final plan. The people who diagnose the problem are the people who build the plan.
What if the audit says don't scale?
Then that is the most valuable thing it can tell you. Scaling something that does not work is the most expensive mistake in growth. You will know what to fix first, and what to test before spending more.
Find out what is really driving your demand.
Book a 30-minute call and we will tell you honestly whether a Demand Audit is right for you.
Book a Demand Audit call